Coachella, CA (January 15, 2014) -- Ernie Ball, one
of the world's leading manufacturers of guitar strings and musical
instrument accessories, is proud to introduce the first significant
material innovation for acoustic strings since the release of Phosphor
Bronze in 1974. Following the success of the immensely popular Cobalt
Slinkys, Ernie Ball continues to provide musicians with the most cutting
edge tools to achieve superior tone with the release of Aluminum Bronze
Acoustic Strings.
Extensive research over the span of 3 years lead to the development
of this optimal blend of copper and aluminum specifically tailored for
acoustic guitar strings. Aluminum Bronze Acoustic Strings feature more
projection and clarity than traditional bronze strings, while also
providing improved corrosion resistance. Aluminum Bronze Acoustic
Strings are made with Ernie Ball Maraging Steel hex cores and Aluminum
Bronze wrap wire which provide more pronounced lows coupled with crisp
brilliant highs.
Aluminum Bronze Acoustic Strings were road tested by some of today's
most respected acoustic guitarists from world renowned guitar virtuosos,
Andy McKee and Antoine Dufour to multi-platinum and grammy-award
winning artist, John Mayer. The response has been in resounding
agreement that Aluminum Bronze Strings provide a shockingly clear and
robust tone unlike anything else on the market.
Officially launching mid January, the new Ernie Ball Aluminum Bronze
Acoustic Strings will be available in stores late Spring 2014. With a
street price of $7.99 for guitar, the new strings will be available in
all of the popular Acoustic gauges. This progressive innovation leads a
host of new and exciting products that Ernie Ball is set to launch at
the 2014 Winter NAMM Show.
Ernie Ball is proud to introduce the next significant material
innovation for electric guitar strings with M-Steel Strings. On the
heels of launching Cobalt Slinkys, Ernie Ball has continued to redefine
the tonal capabilities and magnetic properties of the electric guitar
string. This proprietary new line of strings has been re-engineered
from the ground up to further increase output, frequency response, and
strength.
M-Steel, short for Maraging Steel, is a superalloy used in high
stress applications for the aerospace and defense industries. The wound
strings are comprised of a patented Super Cobalt alloy wrapped around a
Maraging steel hex core wire, producing a richer and fuller tone with
powerful low end response. M-Steel plain strings are comprised of a
specially tempered steel for maximum fatigue resistance. A patented
winding of steel around the ball end of the plain strings reduces
slippage, breakage and stays in tune better than conventional plain
strings.
M-Steel Strings were road tested by some of today's most respected
musicians, including world-renowned guitarists Slash, Steve Vai, and
John Petrucci. Guitar virtuoso Paul Gilbert said: “Ernie Ball knows
their metal... literally. I just put a new set of M-Steel Strings on,
Wow! Powerful new tones came streaming out of my guitar.” Upon review,
Guitar Player Magazine said “M-Steels Strings are louder and girthier
than even the Cobalt Slinkys and more so when compared to nickel-plated
strings.”
Officially launching mid January, the new Ernie Ball M-Steel Strings
will be available in stores late Spring 2014. With a street price of
$12.99, the new strings will be available in five popular Slinky gauges:
Super, Regular, Hybrid, Power and Skinny Top Heavy Bottom. This
progressive innovation leads a host of new and exciting products that
Ernie Ball is set to launch at the 2014 Winter NAMM Show.
Check 'em out @ http://www.ernieball.com/
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