D'Addario Strings Play Like a Pro Sweepstakes!

XL + Guitar Moves “Play Like a Pro” Prize Includes a Gretsch White Falcon Guitar,
Free Strings for Five Years and a Trip to New York City.

Enter the sweeps here: www.daddario.com/playlikeapro

Click here to watch the video

NEW YORK, NY | NOVEMBER 1, 2013 – Today D’Addario and VICE announce the launch of the XL + Guitar Moves “Play Like a Pro” sweeps, which offers one winner a prize package including a Gretsch White Falcon guitar, free D’Addario strings for five years and a trip to tour the D’Addario string factory in New York. The sweeps is launched in celebration of the season finale of the hit series Guitar Moves presented on Noisey, VICE’s music channel.

For the chance to win this audaciously awesome prize package, guitarists can visit www.daddario.com/playlikeapro and enter the code from a pack of D’Addario XL Strings. The contest launches today and will run until December 20, 2013. D’Addario and VICE will announce the winners via Twitter, Facebook, and Instagram. Follow D’Addario at @daddarioandco on Twitter and Instagram and on Facebook at www.facebook.com/daddariostringsandplanetwaves for updates.

Hosted by Matt Sweeney and presented by D’Addario and VICE, Guitar Moves is a 12-episode series showcasing artists' creativity and passion. Featured artists included James Williamson, Blake Mills, Josh Homme, Dan Auerbach, and many more. Watch the entire season of Guitar Moves on Noisey: http://noisey.vice.com/guitar-moves

ABOUT D’ADDARIO
D’Addario & Company, Inc. is the world’s largest manufacturer of musical instrument accessories marketed under seven proprietary brands: D’Addario strings; Evans drumheads; ProMark drumsticks; PureSound; Rico reeds; and Planet Waves cables and accessories. A family-owned and operated business with more than 1,100 employees worldwide, the Company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 5,000 endorsing artists.

ABOUT VICE
VICE is a global youth media company, and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE has expanded into a multimedia brand, including an international network of digital channels; a television & feature film production studio; a monthly magazine; a record label; and a book-publishing division. In 2013, VICE launched a news-magazine series on HBO titled 'VICE.' The Emmy nominated series is commissioned for a second season, scheduled for 2014.

VICE’s digital channels include VICE.com, the brand's digital flagship; Noisey, dedicated to music discovery; The Creators Project, focusing on arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, concentrating on global dance and electronic music; and Fightland, dedicated to the culture of MMA.