Hohner expands Essential Series Acoustic Guitars

Hohner, Inc. unveils two new families of Essential Series acoustic guitars.

"The Essential Roots' SO and SOO body shapes are reminiscent of the smaller bodied guitars that contemporized the music of the early 20th century" said product manager Drew Lewis. "Combining a sunburst finish and classic body style with the building techniques and features of the current Essential Series, Hohner has created instruments that perform beyond today's standards." Additionally Hohner unveils two new Essential A/E models that include a Parlor cutaway and Dreadnought cutaway. All Essential A/E series guitars are equipped with black tuners, a black nut, black bridge and Fishman Isys+ preamps.

"The response to Hohner's Essential series has been overwhelmingly positive. The Essential series guitars have been nominated as the best new acoustic guitar of 2010 by Music Sound & Retailer magazine and shipments have consistently sold out throughout 2010. We're confident that the new Essential Roots and Essential A/E series will be received in a similar fashion", commented Scott Emmerman, Director of Marketing and Sales.

All Essential Series guitars are built utilizing a revolutionary technique Hohner calls "frequency matching." Hohner's technicians utilize a form of tap tuning to determine the resonant frequencies of the wood and then match the solid spruce tops with similarly resonant mahogany backs and sides. The result is a guitar that is unusually resonant, producing a rich, singing, tone that makes even the small bodied Parlor and SO guitars sound huge. "These guitars feature a micro-thin finish and the pick guards were left off in order to encourage the vibration of the tops" commented product manager Drew Lewis.

Hohner has equipped each Essential model guitar with NVI (No Variance Intonation) Technology. This special nut and bridge assures that these guitars play with perfect intonation, up and down the length of the neck. Each Essential guitar goes through a 12- point inspection at Hohner's US facility in VA to insure that every guitar is set up to sound great.

Price points on the Essential Roots start at $279 MAP for the Roots SO and SOO models and $349 SOOCE, Parlor A/E and Dreadnought A/E

For more information go to http://www.hohnerusa.com/essentialseries.html or contact your Hohner sales representative.

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