D’ADDARIO & PLANET WAVES PARTNER WITH THE ROCK HOUSE METHOD

An Organization Dedicated to Educating Through the Use of Visual Arrangements 

FARMINGDALE, NY, November 19, 2010 – D’Addario & Planet Waves are excited to announce its newest partnership with The Rock House Method, one of the industry’s leading instructional video and lesson specialists. This partnership will include ongoing content development, cooperative marketing initiatives, various promotional opportunities, as well as shared roster for artist focused marketing. 

The Rock House Method develops and manufactures user friendly products that serve as fun and effective learning tools. Through the use of instructional DVDs, printed and web based materials, The Rock House Method has built an online music community where people support, encourage and work together to develop the necessary skills in order to help reach their musical goals. 

The Rock House Method company originated in 1985 at the dawn of the VHS era in founder John McCarthy’s parents’ living room. After creating four successful instructional programs in conjunction with various guitar magazine advertisements, The Rock House Method started to receive a fair amount of acclaim. Over 20 years later, The Rock House Method has developed a series of instructional DVDs that coincide with printed tablature and other content featured on the company’s website. 

One aspect of the partnership between D’Addario and The Rock House Method includes a shared artist roster. This means that all of the talented artists and endorsees featured by D’Addario and The Rock House Method will have access to all of the fantastic benefits that both companies have to offer. Some artists that have been featured on The Rock House Method DVDs include David Ellefson of Megadeth, Alex Skolnick of Testament, Gus G. of Ozzy Osbourne, Jeff Loomis of Nevermore, and many more. 

“This is an exciting partnership for The Rock House Method,” states Joe Palombo, co-owner of The Rock House Method. “As a leader, D’Addario is a brand name that many companies aspire to. This new partnership will open up a lot of opportunity for ambitious players and will also offer retailers a unique value to their current customers.” 

“We are thrilled to be named the official string and cable for The Rock House Method,” states Frank Aresti, Artist Relations Manager at D’Addario & Co, Inc. “The Rock House Method’s standards of excellence in producing instructional products for DVD, print and the web, as well as their top-notch artist roster, reflect the quality and integrity that the D’Addario company shares in everything we make – from strings to cable, and everything in between.” 

For more information on D’Addario and its products, please visit www.daddario.com.
For more information on Planet Waves and its products, please visit www.planetwaves.com.
For more information on The Rock House Method, please visit www.rockhousemethod.com. 

D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, HQ Percussion and PureSound Percussion. The company also runs theLessonroom.com and Guitar.com. D’Addario products are marketed in approximately 120 countries. 

Media Contact: Angela Magliocca
angela.magliocca@daddario.com 

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