NAMM 2010 - Rickenbacker International Gets My Vote For Best Press Release

Cruising through the plethora of news releases for NAMM 2010. I came across a release from Rickenbacker International on their web site http://www.rickenbacker.com/. It caught my eye, made me scratch my head and then they did exactly what I believe they set out to do, make me laugh.

Their web site said "What's New at NAMM 2010." I clicked on the link and the post read as follows.

"Absolutely nothing- same gear at the same prices.
Oh wait, the carpets! They're new and the stand has had a makeover too.
As you were".


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