According to what I've read this has been a long awaited guitar that a lot of guitarist have been waiting for. The story is from http://www.fender.com/
The Fender® Custom Shop proudly introduces the new Yngwie Malmsteen Tribute Stratocaster® guitar (a.k.a. the “Play Loud” guitar) a meticulous reproduction of Malmsteen’s beloved instrument, produced in limited edition. It is authentic in every detail, including the famous “Play Loud” sticker on the upper horn and, of course, the distinctive scalloped maple fingerboard.
Like the original, it features DiMarzio® HS-3 pickups in the bridge and neck positions and a standard Fender ’70s-era middle pickup, with a standard fender bridge, a large headstock and a battered olympic White finish expertly treated to mirror each of the original guitar’s many battle scars—the nicks, dings, scratches, burns and worn finish spots from decades of heavy use and abuse in Malmsteen’s masterful hands.